After the world had to stop due to the COVID-19 pandemic, many people lost their jobs. Many entrepreneurs created their own products and looked for the best packaging they can offer. For that matter, apothecary jars are perfect for storing soothing aromatic oils that people use to unwind from their problems. One of the advantages of creating cosmetic products at home is that they are 100% natural. One of the disadvantages is that you can’t use preservatives. So how do you make your products stay fresh longer? Very simple, you buy cosmetic jars wholesale to get better prices and make sure they are made with violet glass. Once these jars are filled with your homemade cosmetic products, they will sport a glossy black color that gives them a unique style with little effort. In addition, the purple color will help protect your products from sped up degradation.
How to promote your products?
People are looking to buy natural cosmetic products because they know the long-term skin damage that can be caused by the preservatives in these products. Since you are using violet glass packaging, your marketing strategy has to include the benefits of this type of material. Without getting into the technical details, violet blocks harmful rays of light and only allows ultraviolet rays to pass through. Ultraviolet rays help stabilize the molecular structure of your homemade products for longer. In short, they last longer without the need for preservatives. When you sell your products, don’t forget to mention this to your customers. Not only are you selling them a natural product that works, but they don’t have to worry about short-term damage. Plus, this type of packaging looks fantastic in the photos you can use on your social media.
Go the extra mile
People love a brand that cares about them in different ways. It’s not just about selling your products, but also about the different things people can do with them. What happens when the product runs out? What can they do with the packaging? When people discover that your packaging is useful for storing all kinds of organic products, you will have assured sales. You become a brand that not only cares about offering quality, natural cosmetic products, but you also provide tools for your customers to get more out of your packaging. You can include this when you want to show that your brand cares about the environment. Your company does not contribute to generate waste because your customers reuse your packaging.
