Online retailers has place much emphasis on buyer belief facet, trust is one other means driving buyer's behaviour in digital environment, which can depend on customer's attitude and expectation. Indeed, the company's merchandise design or ideas can't met buyer's expectations. Customer's purchase intention primarily based on rational expectations, and moreover Online Shop impacts on emotional trust. Moreover, those expectations may be also set up on the product info and revision from others. When you shop from Paytm Mall, you're assured the get the product…