The Olympic Games began with a principle of novice competitors with those who practised a sport professionally considered to have an unfair advantage over those that practised it merely as a hobby. From 1971, Olympic athletes had been allowed to receive compensation and sponsorship, and from 1986, the IOC determined to make all professional athletes eligible for the Olympics, with the exceptions of boxing, and wrestling. It is common for popular sports to draw large broadcast audiences, resulting in rival broadcasters bidding large amounts…